A unique concept car is born

The film follows Huey Lee, Head of Mercedes Advanced Design China, through the process and motivation of designing the new Mercedes Maybach Ultimate Luxury, a concept car aimed at the Chinese market. T

he film shows the extreme attention to detail that goes into designing a car whose purpose is to be the ultimate expression of luxury.

Since the meaning of luxury is highly dependant on the culture in which it emerges, the creative team went through extensive research to offer a car that perfectly expresses the Chinese interpretation of luxury.

Services    Film Direction
Client        Mercedes / OSK
Prod           idCreations

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