A minimalistic take on the all-classic

A film fashion-capsule of the all-classic model shoe I-5923 (formerly known as Iniki).

In a minimalistic environment, Adrianne Ho, Jackson Wang, and Yang Mi reveal a mix of comfort and style through a game of mirrors in a clash between modern and retro.

Can something be modern and retro at the same time?

With a dynamic game of mirrors, the film shows both the modern and retro sides of INIKI, a metaphorical yet also literal reflection of its 70’s vintage culture DNA.

Services    Film Creative Director
Client        Adidas / Resn
Prod           Hypebeast
Director    Crystal Choi

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